Sill Enterprises introduces the recently launched Knorr & La Potagère brand in France on the 30th anniversary of its collaboration together with Elopak to package the gazpacho soups.
Launched in February 2025, the newly established brand’s make their debut offering consists of three novel recipes for gazpacho soups packaged using Pure-Pak® cartons.
The new brand results from the landmark 2022 acquisition of the Knorr liquid soup business in France by SILL. The world-famous Knorr brand, globally owned by Unilever, is now merged with SILL’s classic La Potagère gazpacho to create a novel new-look soup selection for French consumers, packaged in 1 liter Pure-Pak® Sense Aseptic cartons.
The evolution of new Knorr & La Potagère
An established major player in the soups market in Europe, Brittany-based SILL has invested in the evolution of the new Knorr & La Potagère brand which will encompass all Knorr liquid soup products.
“This operation should enable SILL to consolidate and develop its position in the soup market in France. By integrating these Knorr brand products into our group, we will remain faithful to the commitments and values of SILL Enterprises to provide healthy, balanced, tasty, and sustainable food:” Sébastien Floc’h, Managing Director of the SILL Enterprises.
Filling technology for tomorrow’s opportunities
The installation of a new generation hybrid filling machine from Elopak took place during the second half of 2024.
The E-PS120A machine has provided SILL with a new aseptic filling line which is capable of filling products in Pure-Pak® cartons with different board and size configurations plus cartons with and without an aluminum barrier.
“We choose the solution from Elopak because the flexibility of the Pure-Pak® Sense Aseptic cartons and filling solutions enables us to anticipate future developments in packaging and take full advantage of tomorrow’s opportunities“: Hervé Dufoix, Directeur du développement BU Végétale et Food Service Groupe, SILL Enterprises
30 years of partnership
Since 1995 Elopak and SILL Enterprises have been in partnership to develop effective and sustainable packaging solutions across juices, Gazpacho and fruit puree products.
“Over three decades collaborating we have nurtured a partnership based on understanding, trust and dedication to quality, sustainability and innovation. We are proud to continue collaborating to bring new and more sustainable SILL products to the market:” Guillaume Camels, Elopak France.
The Knorr & La Potagère Gazpacho trio will premiere the new branding and packaging from SILL across all main retailer outlets in France.
